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Chikin vs. Kale!

You Want Kale With That Chicken? Prof. Goodenough Examines Trademark Dispute Between Vermont Artist and Fast Food Chain

November 30, 2011

In a food fight not over nutrition but brand protection, Professor Oliver Goodenough recently spoke to the Associated Press about the trademark dispute between a Vermont folk artist promoting local agriculture and the nation’s second-largest chicken restaurant chain.Image of Oliver Goodenough

AP‘s story was picked up worldwide by more than 150 media outlets, including ABC News, the Huffington Post, MSNBC and Yahoo! Finance.

Lawyers for Chick-fil-A, whose advertising uses the trademarked phrase “eat mor chikin,” sent the Vermont artist a letter demanding he stop producing T-shirts and sweatshirts with the slogan “Eat More Kale.”

Goodenough’s expertise includes intellectual property and copyright law. His research and writing at the intersection of law, economics, finance, media, technology, neuroscience and behavioral biology make him a national authority in several emerging areas of law.


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